Rise In Expenditure Whets Post Covid Media Appetite
“Over the coming five years, growth in E&M revenues will be the norm across all 53 territories we cover. No country’s combined consumer and advertising revenue will rise at less than a 3 percent five-year CAGR to 2025,” the report reads. In 2020, Kenya experienced a 28 per cent dip in advertising revenues as outdoor advertising fell sharply as companies cut spending during the Covid-19 pandemic. “This year, not surprisingly, the twin forces induced by COVID-19—economic disruption and powerful shifts in consumer behaviour—challenge our underlying assumptions and frame our insights....