Africans Becoming Increasingly Distracted By Their Smart Phones In New Study
This provides a bigger and better opportunity for businesses throughout Africa to focus on getting the attention of the large online consumer base. Mark Casey, Global Media and Entertainment Leader at Deloitte Global says that, “This must mean something for businesses as it is clear smartphones are becoming ever more embedded in our lives. Usage indicates a serious shift away from just information and communication to virtually everything – from how we consume media, to banking, purchasing and gaming, for example....