How Storefresh A Students Start Up In Kenya Is Helping Farmers Cut Losses And Access Financing
Charles Oyamo , a third-year Bachelor of Arts in Development Communication student at The University of Nairobi with friends founded Stofresh,an online marketplace to enable farmers get access to cold storage, digital payments, and facilitate marketing. According to Charles,he grew up seeing farmers in his Kamreri village, Migori face challenges such as lack of cold storage facilities, digital payment solutions as well as markets. He said,“My grandmother relied on her two-acre farm to grow sweet potatoes and kales which she planted and harvested at the same time as most of her neighbours,” Thus farmers flooded the market with produce and inevitably prices were lower as the products were sold to middlemen....