Instagram Creators May Soon Earn Money Using Igtv
After IGTV monetization tools were spotted in testing in February, Instagram has recently confirmed that it’s reaching out to a group of selected creators in order to invite them to participate in the initial testing of in-stream ads on their IGTV videos. As reported by Bloomberg: “Instagram started reaching out to its top video creators…., asking them to partner on ad tests. Those in the program will receive a 55% share of all advertising in IGTV, the same rate as YouTube, according to people familiar with the matter....