Google Announced Lookmeup To Encourage African Female Entrepreneurs In Support Of International Women S Month
Google said that as part of its celebration of International Women’s Month in March, it would launch a new integrated campaign called #LookMeUp to highlight its support for Africa’s female entrepreneurs. According to Google in a blog post: “Africa is a hotbed of female entrepreneurship. Women make up 58% of small and medium-sized business (SMB) entrepreneurs on the continent. Despite those high rates of entrepreneurship, women-run businesses have, on average, 34% lower profits than those run by their male counterparts....