Malawi S New Interactive Radio Drama To Promote Public Health Messages
For example, whilst the Ministry of Health in Malawi is attempting to prevent malaria by distributing insecticide-treated nets, some communities misuse the nets due to a lack of understanding about their purpose. And now Malawi has developed an innovative and highly successful interactive communications campaign in a quest to solve problems surrounding public health in the country; through a radio drama programme, which has reached over 55% of its target audience and encourages listeners to interact with the show using SMS and social media, key health issues, such as malaria, child health and family planning, are being tackled....