Jumia Shuts Shop In Tanzania After Cameroon Focuses On Mature Markets
Jumia, which looks to be on a path to pivot from eCommerce portals to classifieds platforms in its weaker markets, said in a statement that based on its review of the path to success, it decided to cease operations in Tanzania yesterday, 27th Nov 2019. “While Tanzania has strong potential and we’re proud of the growth we’ve collectively seen stemming from Jumia’s adoption, we have to focus our resources on our other markets....