Addressing a press conference to announce the GMN initiative the MD/CEO, Media Perspectives, Tayo Oyedeji described the initiative as a Community Social Responsibility (CSR) conceived to enable phone users to make extended phone calls. He said: “We believe in the potential of this country and always looking for ways to better the lives of our customers. Democracy Day is a key milestone of our evolution as a country and that is why we hope that this will be the beginning of similar partnerships that will benefit the Nigerian people”. Also speaking on the partnership, Head, Offline Channel Unit, Jumia, Afam Anyika, described the GMN campaign as a medium for the organizers to appreciate their teeming customers. “What is significant for us is that we appreciate the custom and support of Nigerians. We represent different brands but a central factor that binds our customers together is the need to communicate. So for us, this is a platform to say thank you to our consumers and encourage them to support us,” Anyika said.