- Build a Targeted Email ListThe most successful email marketing campaigns start with an email list full of qualified leads that are interested in what you have to offer. The best way to build a targeted email list is to convert your website visitors into subscribers.2. Know Your GoalsAll good marketing starts with setting goals, and email marketing is no different. To run a successful email marketing campaign, think about what you want to achieve. 3. Understand Email TypesIt’s also important to understand the different types of email that you can send. People group these in different ways, but here are the three key email types. There are promotional emails, relational emails and transactional emails.4. Know Your AudienceIf you’ve been doing email marketing for a while, you’ll likely know who your audience is. If you’re just getting started, you’ll have to make some educated guesses so you can target your content. Don’t worry; you’ll start collecting subscriber info the minute you send your first campaign, so next time round, you’ll have real data to work with.5. Use Technology WiselyThe best email marketing services have tools to help you create more successful email marketing campaigns.
