Kenyans used the hash tag to ask Mr. Gullet questions about rapper Abbas Kubaff instead of questions related to the humanitarian organization. Deepak Kimani wrote on Twitter, “#AskAbbas – Why were you divorced by baby Gangsta, was it an emergency court hearing.” @RamzZy_ also wrote, “#AskAbbas – Will K-South get saved and reunite to drop a “Jesus died on the Red Cross fah Ma Sins” album?” Similarly, Mastermind wrote, “#AskAbbas – Why don’t you have Bamboo’s accent?” After it became clear that there would be no significant interaction with Kenyans via Twitter, Gatobu Mugambi asked #AskAbbas, “Do you believe this hash tag imeGULLET down?” Kenya Red Cross decided to close its account after the hash tag became part of other equally unsuccessful tags, such as #AskRKelly and #AskThicke, that seek to interact with fans.
