Holoride’s technology adapts to the car’s movements so that your VR journey mimics the acceleration, turns, and stops of the car. Whether you are operating a space ship or a submarine, its motion will be synchronised to your trip in the back seat. Holoride partnered with Terranet, a company that develops advanced driver assist systems, to capture data received by the car which the VR system uses to interpret the environment quickly and accurately. Select Audi models with the latest infotainment software, which the automaker calls MIB 3, will be able to sync with Holoride compatible VR headsets. The wireless headsets will let the passengers experience films, video games, and interactive content. Compatible Audi models include the A4, A5, A6, A7, A8, Audi Q5, Q7, Q8, e-Tron , and e-Tron GT Quattro. Luckily, Holoride is brand agnostic, which means other automakers can support it, too. Additionally, the software to build virtual-reality content for cars is open source, allowing developers to create content and expand the offering. So far, Holoride has collaborated with partners such as Disney to provide content. The company has worked to sync the cars motion to the VR headsets in a way that reduces or avoids motion sickness. According to an Allied Market Research report, the global automotive AR and VR market is projected to reach $674 million by the year 2025. In future, once cars become driverless, everyone will be a passenger and more in-car VR startups will begin to pop up, we could also see more automakers integrate Holoride in their models.
