Big Data as one of the most important digital trends is changing the business environment. Business entities no longer have to undergo the struggle of processing huge chunks of raw data manually since with the necessary technology infrastructure work has been made easier. Organizations now have the mandate to just look at the processed data and come up with excellent mechanisms to put the data into use in maximizing of profits and general scaling of the organizations. How Big Data works as a powering tool Big data is one of the key tools of Digital Transformation. Organizations that are able to use their data analytics accordingly have a competitive advantage over their counterparts and obvious will boast of a high success level because of the high value results. Information being crucial in a business set up, the need to integrate a reliable platform for big data processing has the potential to the issues of lack of adequate information in organizations. Digital Transformation enables companies embrace a culture of change. With Big Data, there has been revolutionizing of the whole technology and business scene since organizations now have a better understanding of their target markets. As the urge to generate quality data and having the ability to use it is on the rise, the need for data storage applications and infrastructure will no doubt increase significantly. This is the ultimate way of processing large volumes of data and coming up with insights from the data to add value to organizations. Therefore, these insights and statistical reports on what the consumers prefer helps business entities to improve their general performance and make valuable decisions which will drive revenues into the business. The continuing integration of Big Data in industries is making it possible for real-time information sharing making it possible for organizations to be on the look out and up to date with the current trends in consumer expectations and preferences. It helps businesses in identifying customer pain points in the digital world for marketers to focus on. When a business has the ability to exceed customer expectations then it is always on the forefront in its respective industry which is an advantage thereby improving its capacity to retain customers and gain their loyalty. Since big data relies on machine to machine communication and incorporates networks of data gathering sensors, the whole process has been made possible by the virtual, mobile and instantaneous connection nature of big data. This has empowered many different industry experts to be able to analyze the data and be in a strong position to predict the future trends and admire that Big Data has the power and capacity to make everything in our lives smart and instantaneous.
