FwRun was founded in Cairo, Egypt, in the last quarter of 2019 by co-founder and CEO Khaled El-Nimr and his partner, Ahmed Maghraby, as a fulfillment center providing storage and handling services. Due to the high demand for this service, the company quickly attracted a number of merchants as well as a number of international brands. Founded by Hasan Jabarti in 2020, Diggipacks is a service that connects together organizations that handle last-mile and fulfillment needs so that retailers can deliver their shipments with ease. FwRun’s CEO, Khaled, expressed optimism about the partnership’s Egyptian and Saudi Arabian expansions, claiming that they will benefit Egypt’s small and medium businesses and that increased cross-border trade opportunities will lead to the adoption of innovative technology in the Egyptian market.