The show, which will take place at the Egypt International Convention and Exhibition Center in New Cairo from December 12-14, 2021, will feature over 400 companies from 28 countries. Through its outstanding pavilion at the exhibition, Fawry FMCG will represent a variety of financial and technology services. It will deliver its most important services via an integrated technical system that employs the most up-to-date privacy and security methods. Commenting on Fawry FMCG’s participation in the exhibition, Eng. Ashraf Sabry, CEO of Fawry Group, said: “Fawry FMCG always ensures that it doesn’t miss an opportunity to be present in such exhibitions. Events like this help enhance digital transformation opportunities and develop cashless payment methods for companies. “Operating in the food industry which Fawry is currently a market leader since 2015, our participation in Food Africa 2021 is an opportunity to connect with our current and potential partners, offering our various services to publish digital payment solutions.” “Some of these solutions include services that will increase the efficiency of their own distribution system which in turn helps in increasing the sales.” Hossam Ezz, CEO of Fawry FMCG, said: “We are pleased with our participation in this edition of Food Africa 2021, where we will announce the launch of multiple new services in the Egyptian market, including the ‘Mandoobi’ application in cooperation with BI Technologies.” “This new application will mechanize the operations of demand between merchants and fastmoving consumer goods companies, as it allows the merchant to order products in the required quantities and determine the appropriate delivery date.” He went on to say that the second service that FMCG will launch during the exhibition activities is a ‘digital lending’ service that will allow people to finance purchases from FMCG companies. This service will enable merchants to boost working capital and provide alternatives to cash payments through a variety of financial products tailored to the merchant’s specific needs. It will also look at a variety of digital payment methods and how they integrate with sales automation and management systems, enabling companies to improve their sales, collection, and financing systems’ efficiency. Fawry FMCG is Egypt’s first and largest electronic financial platform, serving consumers and businesses across the country through a variety of channels and thousands of service points. Around 250,000 merchants and more than 100 FMCG partners are currently served by the Fawry FMCG platform. Its mission is to digitize supply and demand processes, as well as to create an ecosystem in which the relationship between the retailer, the salesperson, and the FMCG company is seamless, all-digital, and cashless.
