The industry owes its success to the advancement in mobile technology. With the recent boom in the sector, a whole new door for a generation of modern gamers was opened. In fact, according to App Annie’s – the global provider of mobile data and analytics – 2020 annual state of the mobile report, mobile gaming is the world’s most popular form of gaming and in 2019, mobile games realized a 25 percent increase over all other forms of gaming combined. Following the advent of new and powerful smartphones, our world has shrunk to fit into a smartphone screen, which everyone is perpetually dependent on. It is with this in mind that realme, which is the fastest growing smartphone brand in the world, has in a just a matter of months of making its entry in Kenya, launched among these the realme C11, realme C3, realme C15 and realme 6 with the latest additions being the realme 7i and realme C12. Far from being utilized as communication devices, smartphones have now become the basic forms of entertainment – something that has shifted the gaming industry away from consoles and personal computers. This was somehow projected by the success of Pokemon Go in 2016. Compared to PC and console gaming, mobile revenues in 2020 are set to top 100 billion dollars as posited by App Annie and International Data Corporation (IDC). This is more than the triple combined sum for PlayStation 4, Xbox One, and Nintendo Switch titles. According to these statistics, the massive shift in the gaming industry toward mobile has widened the gaming demographics and pushed gaming a notch higher. But how are smartphone manufacturers enabling a favorable environment for mobile gaming? The stunning graphics, the enhanced battery life for longer playtimes and a burst of speed due to improved refresh rates and fast connectivity have players treating their smartphones and tablets as the primal devices for gaming on-the-go. With game developers upping their game to meet consumer demands and other innovations, the gaming infrastructure is constantly shifting. Due to fast internet speeds, the demand for better graphics, high tactile feedback in devices, streaming services, and app integrations, smartphone manufacturers are touting the gaming capabilities of their devices. For lots of high-end games such as the AAA titles including PUBG, Call of Duty, among others, mobile users are looking for powerful chipsets that can render high-resolution graphics smoothly, displays with HDR support and high refresh rates to enhance the gaming experience, and powerful batteries for long gaming sessions. Manufacturers such as realme, which recently marked 50 million shipments globally, have lent their expertise in the industry to produce all-round devices that can handle gaming and day to day smartphone needs. Its latest flagships feature premium specifications which are great for game enthusiasts. realme 7i, for instance, has all the considerations that consumers look for in an affordable gaming device. It runs on Snapdragon 662 processor and a Kryo 260 structure in CPU and Adreno 610 GPU – a powerful and efficient combination to deliver remarkable cooling capabilities and smooth experiences. Better yet, with a 5000mAh battery ,18W Quick Charge and an FHD display with a refresh rate of 90Hz, gamers have all the vital components when playing fast-paced action games such as racing or shooting games. Coupled with 8GB of RAM and 128GB of onboard storage as well as the integrated UFS 2.1 storage, realme 7i delivers a blistering performance for both light and heavy tasks. With these specifications, the smartphone can handle very high graphics games smoothly with zero lags and zero frame drops. The blend of performance, ergonomics, and special gaming features, such as the high-refresh-rate display and a clever cooling system to sustain hours of performance, means that you can better with realme 7i. Meanwhile, as the world becomes more mobile-centric, streaming services and mobile gaming continue to become fundamental arenas for revenues, and smartphone manufacturers, as well as game developers, will consistently leverage their frameworks to expand the demographics of gamers. The increased number of players, the demand for more immersive entertainment, and the ease of mobile game access mean the future of gaming remains bright! During this festive season, every purchase of the realme 7i will come with free realme Buds Q. In addition, in line with the festivities realme will also extends offers on the realme 6 which will come with a free realme band and the realme C15 will come with a customized pillow all available on kilimall, the offers will only run this December.