Sharing links via Instagram Stories is simple and accessible to all users. Instagram provides a simple tool for including hyperlinks to websites or articles in Stories, and we’ll show you how to use it. This is great news for emerging artists who want to share links to their music across stores or sell tickets and merch instead of directing fans to “the link in the bio.” In contrast to the old swipe-up method, a Link Sticker displays the URL, allowing the end-user to see where they will be redirected to before proceeding. DMs can still be sent on Stories with links using the new method. The “Links” sticker has one limitation: you can only add one per Story. How to Include Links in Instagram Stories
To start a new Story, swipe right or tap the + icon in the top right corner of the Instagram app.Take a picture or video, or upload one from your camera roll.To access Stickers, swipe up or tap the smiley face in the top right corner.Click the Link button.Enter the URL, then press the Done button.Change the color of the link and make any other changes to your Story before tapping Send to and selecting where to send it.
The feature appears to be still in the process of being rolled out to all users. In an effort to limit harmful content on the app, new accounts and those who share things like hate speech and misinformation, as well as other content that violates Facebook/Community Instagram’s Guidelines, will no longer be able to access Link Stickers.