Ask yourself. Who is your target audience and why they need your mobile solution? What are the most useful features and competitive advantages of your product? Think about your goals too. How will you monetize the app and what business model will you choose? You just can’t start designing the application without answering these questions. The next thing that you should do is target audience and market research. Who are your competitors? What strategy do they follow and what part of the market do they occupy? Such analysis will help you to avoid mistakes in the future. You will be able to understand which path is the best in covering the larger part of the market and earning more money. For example, you have decided to create a language learning application. Since there are a lot of similar products on the market, first thing, you need to search for the best language learning apps to look at your competitors. It’s important to analyze what user interface these apps have if they have a clear tutorial designed, what colors they are using, which comments their users leave on the marketplaces regarding their design and user experience, etc. The next step is the app design. It’s a visual design of the program, as well as the creation of a structure based on the logic of user behavior. In other words, it’s not only about how the app looks like, but about its work as well. You can do design by yourself or hire a professional team to do it for you. The first method will work for you if you have a lot of experience in graphic design and have a lot of free time to devote to creating your software. Though you have to understand that you can hardly create a perfect application if the app design is not something you are specialized in. Creating an attractive application’s look may be expensive but it’s a very important investment in its future success. If you want your app always to be actual, you need to pay attention to the feedback of the real users. Your opinion may be totally biased, and, as a result, a bigger part of your users don’t like a certain option in your app or just find it confusing. You need to collect all feedback, analyze it, and do your best to make your users satisfied. Another way to create a good mobile product and save money is to use the App Builder. It’s software with a big choice of templates, which helps you to create your app without a serious knowledge in programming and graphic design. The second approach in designing your new application is to hire a professional agency with an experienced team. It will cost more than you will pay for using an app builder, however, this way you will be sure you will get a professionally designed product and make sure all your ideas and suggestions are taken care of. Mobile app design contests may be the easiest and most effective way for a customer to find “his” performer. The cost of this approach varies as well as the choice of all possible ideas from talented freelancers.
