1. Have clear goals
You must always begin your campaign with a very clear goal of what you want. First of all, what do you hope to achieve with this campaign? is it awareness? is it to lead generation? sales or product awareness? Once you have established this find out how you will measure your success.
2. Know the rules of promotion
Where will you promote your campaign? Every social media platform has its own rules of promotion and you need to find out if they suit your campaign. Facebook has very strict rules on where you can run a promotion on your Timeline and how you select and contact a winner. Violating these rules could result in the termination of your entire business Timeline. They all have guidelines that if you don’t take the time to familiarize yourself with those rules you can mess your entire campaign.
3. Use the right keywords
The right keywords are basically optimizing content and in case you didn’t know, you can do this on Instagram as well. Before you launch your campaign, be sure to come up with a list of keywords you’d like to rank for socially, and then use those keywords in your campaign posts. The keywords you choose should be easy to find and words that people are more likely to search, don’t put anything complicated keeping it simple will always be successful.
4. Use influencers
Using the right influencers will definitely take your campaign to another level. Before launching a social media campaign, create a list of influencers in your industry who may be able to help you spread the word about your campaign. The support of even one influencer can help you reach thousands or tens of thousands of new contacts.
5. Boost to the right audience
You must have the right media buying skills which mean you target your content to the right audience then when you’re done with your campaign make sure you follow up and see if your strategy has actually worked. How do you do this? by conducting simple research by having your sales and marketing team reach out personally through social engagement.
