Instagram Guides are a cross between Instagram carousels and blog posts. They can be created using pre-published posts, places, or product listings from the creator’s account or public accounts. Each guide includes a cover image, title, introduction, and optional descriptions for entries. Once created, Guides appear in a dedicated tab on a person’s or brand’s profile and can be shared in Stories or direct messages. Entries can be edited, added, or removed as the account owner desires.

How to use Instagram Guides

New to creating Instagram Guides? Follow these steps to create Guides with posts, products, or places.

How to create an Instagram Guide with posts