Kenyan musician King Kaka has been named as the new Brand Ambassador for iTel Kenya. The addition of the well-known rapper is both appropriate and opportune since he aligns with the ideal customer for the iTel brand. A young customer looking for a moderately powerful phone at a fair price. The partnership between King Kaka and iTel is a great fit. “I look forward to the great things we will do together in the days ahead,” King Kaka. iTel Kenya is a leader in the smartphone mass market in Kenya and Africa at large for phones below Ksh 10,000 offering reliable and affordable smartphones for everyone, while King Kaka makes popular music for the streets, rolling out hits they can relate with. Locals adore itel phones, including feature phones, because they are so affordable. This is significant since the bulk of smartphone buyers in Kenya are price hunters, and few manufacturers cater to this market. Itel’s business model has never actually evolved. One of these smartphones is the itel A58, which was just released. It’s a decent device with a huge waterdrop notch display, modest performance, and a long-lasting battery as highlights. Itel A58 costs Kshs. 8,650 and is available in retailers across Kenya. Having a brand ambassador is important since they will be the ones supporting your business and converting potential clients one by one. Brand ambassadors are usually well-known people who can help a company reach a larger audience. This is precisely what itel hopes to accomplish with its new ambassador, about whom we will learn more tomorrow. “We are excited to work with King Kaka and have him as our brand ambassador, he mirrors the integrity and innovation that we steadfastly follow at itel,” Said Peter Xiao,itel Brand Manager.
