The HeForShe Alliance  is aimed at  developing  the largest set of scalable and shareable solutions for gender equality’s most pressing challenges. Convening global trailblazers from across sectors, these HeForShe Alliance members will spearhead transformative change across countries, companies, campuses, and communities, inspiring many other to follow suit and demonstrating the value of allyship in accelerating progress. “At MTN, we are clear that a diverse and inclusive culture will be critical to our success and sustainability. Partnering with the HeForShe Alliance will help us accelerate our efforts to create an environment where women thrive and have a deep sense of belonging within MTN,” says MTN Group CEO Ralph Mupita. “We have three priorities that we are focused on. Firstly, to achieve gender equity by no later than 2030, with a target of 50% women in the workforce, from a 2021 base of 39%. Our efforts on gender equity extend to the executive leadership groups and the boards within our governance structures. Secondly, higher representation of women within technology roles, with a goal of at least 30% by 2030, off an existing base of 17%. Thirdly, to close the gender pay gaps we have across our businesses.” The HeForShe Alliance originates from the global HeForShe solidarity movement, a flagship initiative of UN Women. It invites men and boys as allies for a more equal world. Since its inception in 2014, the movement has led to over 1.3 billion conversations across the globe. The partnership includes a USD 1.6 million commitment over five years and MTN Group will accelerate its efforts to advance gender equality, supporting women in business and in broader society. As part of the partnership, MTN will train girls and women so that they can participate in digital economy. The Group is a signatory to the UN Global Compact and Women Empowerment Principles. MTN is committed to advance the UN Sustainable Development Goals, including Goal 5 for sex equality. Hazel Gooding PhD, Representative ad interim, reiterates that “the UN Women South Africa Multi-Country Office (SAMCO) is constantly innovating its approach with respect to strategic partnerships that can strongly amplify Gender Equality and Women’s Empowerment. UN Women looks forward to closely collaborating with MTN on the identified areas of Digital Economy and Ending Violence against Women and Girls to make a positive and sustainable impact on the lives of women and girl For MTN, gender equality is not only a moral imperative, but a business imperative too and that is why the company recognises that it cannot reach a sustainable future without the empowerment of women and girls and the commitment of all stakeholders, including men and boys, to achieving this goal. The African continent has demonstrated commitment to promoting gender equality and the empowerment of women. Almost all countries have ratified the Convention on the Elimination of All Forms of Discrimination against Women; more than half have ratified the African Union’s Protocol on the Rights of Women in Africa. Other milestones include the African Union’s declaration of 2010–2020 as the African Women’s Decade. Edward Wageni, Global Head of HeForShe, said “MTN’s commitment to fortify access, skills, and leaders to achieve gender equality in the workforce and increase the representation of women in leadership is an aspirational beacon for the telecommunications industry at large. We are proud to be partnering with such a connected organisation in advancing the shared vision of an equal and supportive workplace for all.”