Purchase of wholesale Most Nairobians are leaning towards the purchasing of products from wholesale stores as opposed to supermarkets where most goods have been separated to accommodate consumers who purchase goods on a small scale. For instance, 1 kg of rice or 2 kg of sugar. However, wholesale shops sell products on a wide scale and at a lower price. “A wholesale shop can be located in every city where retailers often buy their products. Some of the wholesale shops can be found in Kamukunji, Nairobi and the Gikomba Market district. Here one can also buy other household items at cheaper prices. These areas are also used by new mothers in search of cheap quality diapers. Group bulk purchases Buyers on a bulk basis give the best relief, particularly when a group of five join hands. Most people apply to teams such as chamas or youth groups. However, neighbours too can choose such patterns, or families who reside in the same county can buy and share with each other on a bulk basis. Instead of buying five litres between Ksh 550 and Ksh 700 in a supermarket, a group can purchase 20 litres from wholesale at around Ksh 2000 to Ksh 2300. This means one person can save around Ksh 100 to Ksh 200 when you divide the total cost per the contributors after wholesale purchase. Coupons and Loyalty Programs They’re for those who visit supermarkets. Many consumers typically get deals to select cards that are faithful to each shopping session. Points may be reclaimed after they have accumulated to a certain amount. Other stores sell discount cards as well. Loyalty programs are strategic marketing concepts designed to maintain loyal customers through different incentives that are unique to members while at the same time attracting new customers. Digital platforms. Many Kenyans are bringing their companies online with digital transformation. These platforms can also deliver products to doorstep. Most of them offer discounts on those days, and Nairobians take advantage of the opportunity to buy in bulk during the hours offered. Discounts can be given at about 20% to about 50%.
