Reda is passionate about payments innovation, financial inclusion and cashless societies. He brings over two decades of experience in digital payments, strategic planning and execution, new market entries and leadership practices in multinational payments organisations. Reda has been with Network International since 2007 and most recently served as Group Chief Sales Officer for Processing. He also helped launch the company’s business in the Kingdom of Saudi Arabia. Prior to that, Reda held various leadership roles in international banks across the Middle East, Africa and North America. Commenting on Reda’s appointment, Nandan Mer, Group Chief Executive Officer, Network International, said, “We are delighted that Reda will be leading our business in Africa. His experience in new market development and his understanding of the digital payments ecosystem will prove invaluable as we continue to grow and help drive digital commerce in support of this region’s businesses and economies. Reda’s passion and expertise are an excellent fit for the Network’s vision of Africa’s cash-to-digital journey. He takes over Network International at a time when the company announced a 31 per cent growth in year-on-year total revenue for H1 2022 with Africa growing 21 per cent year-on-year. Commenting on the new appointment, Reda Helal said, “I am honoured to be given this opportunity and work with a talented team to grow our services in Africa. I look forward to taking on this new challenge and continue delivering innovative digital payment solutions for our clients to serve the communities and economies we operate in better.” ” I look forward to taking on this new challenge and continue delivering innovative digital payment solutions for our clients to serve the communities and economies” Added Reda.
