Skits’s new strategy allows brands to engage customers by rewarding them with mobile airtime to view targeted video ads. To Skits, marketing is fundamental in any kind of set-up or business. This explains why companies pay PR agencies a lot of money for branding and marketing. Skits however believes that the best kind of marketing is when it is user-generated, to be precise, by word of mouth. Consumer who feel inspired by the ads and want to earn more rewards can continue presenting his 15-second creative video that supports his favorite brand. If it is good enough, the brand is published on Skits. This implies that contents on the Skits network will be user-generated. The concept Skits employs was first conceived in 2013 and has been evolving over the last one year. Skits will be launched in September 2014.
