Simplifyd, founded in 2020 by Tomi Amao, Mayowa Amao, Sam Keiru, and Abiola Fajimi, aims to address the issues of obtaining affordable data in the face of the staggering rate of data consumption, particularly among mobile and web app users in emerging countries across Africa. The startup has raised over US$500,000 in pre-seed funding from Future Africa and Y Combinator, the cash from the latter coming after Simplifyd was selected for the W22 batch of the renowned Silicon Valley-based accelerator alongside a host of other African startups. It has also announced the launch of ZeroData, which co-founder and CEO Tomi Amao said was created out of a strong desire to solve Africa’s worrying data affordability challenge, alongside the drive to support greater digital inclusion across the continent. “ZeroData is designed to cater to both users with active data plans and those with none. For users with an active data plan, their data plan isn’t consumed when they make use of the application. Our app also enables users with no active data plans to enjoy uninterrupted access to the internet apps listed on the platform,” he said. “For us, the realisation that Africans pay the highest rate for mobile internet in the world proportional to income is worrying. This is a significant challenge that we are happy to solve sustainably through the launch of ZeroData. We are creating a convenient platform to access the internet away from the challenge of huge data consumption for the continent’s growing number of Internet users.” Users only need to download the ZeroData app, which is available for both Android and Windows (MacOS and Windows). This gives them data-free access to the apps and websites on the list. The ZeroData platform also allows businesses to bundle data with their apps for the purpose of making them accessible and data-free to those who need it most.
