The highlight of the virtual event was the MICRO LED technology with inorganic LEDs that help prevent burn-in and ensure the screen stays vibrant over its lifetime. Samsung also showcased MICRO LED experience with cinematic TV experience in a beautiful edge-to-edge screen design in 110’’ and 99’’ sizes globally beginning at the end of March; an 88’’ size is launching this fall; and a 76’’ is on the future roadmap. According to Samsung’s Global President of Visual Display Business, Mr. JongHee Han, “At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ have become a need, as our homes became offices, schools, gyms, and more,” said Sam Odhiambo, Head of Consumer Electronics, at Samsung Electronics East Africa. He further added, “the role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers.” The firm also showcased the Samsung Neo QLED TV which is powered by a Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console. As the TV moves away from movies and shows to conference rooms and fitness hubs, the firm is making picture performance better to help Samsung remain the number one global TV manufacturer for 15 consecutive years.
