Instagram spokesperson Devi Narasimhan told The Verge, that the company was personalising the experience for users to explore fun and entertaining videos in the Reels tab. Both Reels and TikTok have identical formats, so users tend to post the same video on both platforms, however, the videos uploaded on TikTok when published, get a watermark. Users posting the videos on Reel with TikTok watermark may not be promoted. Instagram won’t be banning or hiding such stories but won’t get a push and may not appear on the Reels feed of the app. Instagram wants its users to create new and fresh videos for Reels using songs available on Instagram’s music library and not the ones from TikTok or any other platform. Unlike TikTok, Reels does not have a standalone app, but lets users discover short, fun videos from creators all over the world.
