With its blogging feature, InstaVoice aims to bring celebrities and fans together. The feature allows celebrities to interact with fans immediately and on a regular basis. The app also allows users to respond to missed calls and voicemails over a intuitive chat-like interface. Speaking on the launch, TNM Chief Officer – Consumer Services, Daniel Makata, said, “The new addition will offer flexible communication features to TNM subscribers. As the company continues providing innovative products and services to its clients, this is another first from TNM which will enable customers to send and receive InstaVoice messages seamlessly in Malawi and across the world.” Makata added, “TNM is nurturing Malawians’ urge to remain continually updated in the fields of sports and entertainment, through smart content partnerships. Kirusa platforms have helped us connect with local celebrities and further enabled celebs to keep in touch with their Malawian fan base.” Surinder S. Anand, Vice President of product management, Kirusa says, “This partnership is the result of Kirusa’s pursuit of excellence, and consistency to ensure quality in products, services, and support. Kirusa and TNM will be marketing a cobranded InstaVoice app to users in Malawi.
