Founded in 2019 in Abidjan, Côte d’Ivoire by Mr. Jean Claude Gouesse, Moja Ride won the Special Prize at the Startups in AFRICA – the grand final of NINJA business plan competition, hosted by Nikkei and Japan International Cooperation Agency on February 26, 2021. Consequently, the service information and pricing systems of each taxi or minibus are not fully transparent and integrated to each other. Passengers need to check the operational schedule and destination, then negotiate the price, each time they use such a service. Cash payment of fares is the standard, and daily takings are managed by drivers. Consequently, business owners struggle to keep tabs on their business earnings. Moja Ride’s system is expanding to coordinate service and passenger information, in an effort to improve passenger convenience and operating efficiency for business owners. It is hoped that this will lead to greater quality of the country’s public transport. The Group has been engaging in mobility businesses in Africa mainly from hardware perspectives, such as vehicle and aftersales operations. The investment into startup partners is strategically aiming at accelerating its MaaS/CASE businesses from software perspectives in order to solve social and industrial challenges in the mobility sector in Africa with more comprehensive approach.
