According to guys over at TumaSMS, an enterprise SMS messaging service providing compliant, reliable and scalable SMS infrastructure for business-critical transactional and marketing messages SMS remains the world’s most used form of communication, and no matter the size of your business or need, SMS should form part of your business toolkit. Speaking to TechMoran, Mbugua Njihia, CEO Symbiotic Media, the company behind TumaSMS said, “Messaging is here to stay whether person to person (p2p), application to person (a2p) and even internet of things (iot).We will continue to innovate and adapt to changing market needs to provide a simple and elegant way to connect people and businesses or services that they love and interact with on a day to day basis regardless of desired channel of communication, with OTT informing the next evolution.” Licensed by the Communications Authority of Kenya (CAK), TumaSMS says it handles millions of messages every month for its clients with enterprise-class uptime backed by enterprise-class support and stringent data security. TumaSMS has direct connectivity to the infrastructure of all key mobile operators – Safaricom, Airtel and Orange and guarantees delivery of its clients “business critical” messages, to and from any application on any platform. Apart from corporates, TumaSMS also works with individuals and SMEs to deploy and integrate their messaging needs so they can focus on their core business. Mbugua Njihia also opined “pricing is a make or break factor for many SME’s and individuals, and TumaSMS – arguably the most affordable solution in the market today, has addressed this simply because we have scale and have trickled down the benefits to our clients. We build solutions that help businesses and organizations leverage web, mobile and general telecom technology to maximize revenues and meet other business objectives” While SMS in itself is neither new nor sexy tech, it is a proven and scalable channel whose innovative use continues to grow, and with 10 years in the space coupled with a new look and anniversary pricing) – you are in good and experienced hands with TumaSMS. Firms providing similar services in Kenya include Africa’s Talking, Sematime, Advanta and others