Once you request an emoji, the website immediately provides you with an account that allows you to request for as many emojis as you possibly can. The website creates a platform that combines public preference with the emoji creation process, hence making requesting much more easier and fun. While you can request emojis already provided on the site, you cannot currently create your own and upload it to the website for voting. The best way to request a new design is to reach out to the creators here. The emojis seen on the website are known as mock ups, which give an idea of what the emojis are to look like if they were officially publicized. The mock up is then transformed into a sentence such as a “smiley face barfing” that allows different companies to create an image that reflects their own design language. The website includes a category pane for “most wanted” emojis, where popular emojis are displayed. However simply because a particular smiley is popular, doesn’t mean it automatically gets added to the next version of Unicode. However an emoji’s popularity provides more of a chance for consideration for official publication. What happens is once an emoji has reached peak popularity, the website files a request for it to be added to Unicode-a computing industry standard for the consistent encoding, representation, and handling of text expressed in most of the world’s writing systems-which then ultimately makes the final decision.
